Print Design for Lifestyle & Stationery Brand
Theme: Pride & Unicorn
Please find a few selected Design Concepts below out of many. Note - This project contains more artworks than the ones portrayed below.
With the Laws changing & the countries promoting Equality, it's only important that companies started acknowledge the struggles & victories of the Queer too. This lifestyle brand (Quirky Perks) & I collaborated with an idea to voice out their opinion on one of the most discussed topic in the world recently - PRIDE.
We, as the designer for their - PRIDE, UNICORN, PRIDE & UNICORN collection decided to approach the idea by amalgamating the topic with the quirkiness of the brand, by coming up with designs that voices out the brand idea, by celebrating PRIDE & UNICORN in the designs along with a mix of pop colors & modern stationery.
The idea was to come up with Quirky concepts around the PRIDE & UNICORN Collection by keeping in mind that the brand's Target Group ranges from People of Youth to People of Equality. The design scheme was curated to attract the millennial(s) of the 21st Century who don't fear to voice out their opinion in delicate matters.
The Master Designs were initially curated for Notebook Covers & Apparel Designs, which was to be later adapted into major Lifestyle Products as well.
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